In the world of internet websites the longer it takes someone to find what they're looking for the worse it is. As a matter of fact, it's often the case that if they can't find it right away, they're likely to look somewhere else.
An article by Andy Havens, posted on llrx.com on July 26, says "it's pretty much an industry standard that 50% of all visitors to a website only look at the home page... They peek in the front window, and if they don't see exactly what they're looking for, they move on down the block.
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